Which Social Media Platforms Drive the Most Sales?
Business owners often wonder about the “ROI of social media”. Is my Facebook page actually driving sales? Is all this tweeting really doing anything for my bottom line? Should I be on Pinterest and Instagram?
Well it turns out, when it comes to e-commerce, being social matters.
To better understand how social media is impacting the ecommerce industry, we analyzed data from 37 million social media visits that led to 529,000 orders.
Here’s some interesting data points we uncovered:
Facebook dominates as a source of social traffic and sales. Nearly two thirds of all social media visits to Shopify stores come from Facebook. Plus, an average of 85% of all orders from social media come from Facebook.
Orders from Reddit increased 152% in 2013.
Perhaps most interesting and surprising was community style site Polyvore which is generating the highest average order value ahead of Facebook, Pinterest and Twitter. Also noteworthly in this category is Instagram which is also generating higher average orders than those same sites. This is especially impressive considering the only clickable links in Instagram are those in profile bio’s.
Facebook has the highest conversion rate for all social media ecommerce traffic at 1.85%
Holy fuck holding the reblog button down did work!
SPREAD THE DAMN WORD
THAT WAS COOL
My hands are too small to do this effectively.
I wish I wasn’t iPod
if you’re on ipod you just hold down the reblog button
wtf just happened??
OMG ppl are just now figuring this out? Look up the tumblr shortcut master post! I can reblog and queue up 50 posts in like 2 min.
It’s not that I mind different ideas about how to redevelop libraries and art galleries, but why does everything in Newcastle have to become an inexplicably complex battle?
OK. My thoughts.
1. I think that competing plans are confusing…
2. Although the Lord Mayor’s new plan (put library in Post Office) is better than than his old idea of splitting the Gallery between two sites, it remains a plan bedevilled because…
3. The Council does not own the post office.
4. The Post office has already been promised to UoN Alumni
5. The Post office is subject to an outstanding Native Title Claim and
6. It needs serious work amounting to up to $10 million (as reported in the Herald itself).
7. The plan has been “sold” as saving funds and sitting within a $14 million envelope. Does that mean that after the $10 million refurb of the post office the remaing works linking the two buildings and converting the library would cost only $4 million? Sounds odd to me, particularly since it presumes the Post Office would be granted to the City for free…
8. I was surprised to see that the Herald reports “A SINGLE hand-drawn sketch is all Newcastle City Council has to show for its $21million art gallery plans, which were sent back to the drawing board this month after budget bungles and cost blowouts.”. I’ve seen more than a hand drawn plan. I mean…this brochure from the Council seems to include more than a hand drawn plan.
9. Who paid for the new plans from EJE architects? Was Council money used?
10. I was at a Council meeting where the Mayor offered to lead a personal delegation to Sydney to ask for funding from the State, an offer he now seems to laugh at.
11. I think that the last time I saw a sudden change like this, it was a Premier planning a Metro on the back of a napkin…
12. I prefer consensus and “Win Win politics”. Newcastle City Council seems to be heading for a “Lose Lose” situation…